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European Union

European Union must communicate better

European Union 45%

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Another low turn-out for European elections went some way to confirming the British public's scepticism.

But one advocate came to Canary Wharf this week to make the case for a Europe that could make a difference to people's lives.

European Commissioner Danuta Hubner told businesses that a £9.5billion investment in Britain's economy was the sort of policy that would change people's minds.

Appearing at Thomson Reuters on Tuesday, she said: "I hope the election results are more related to the crisis and the uncertainties connected with the global challenges around us. Europe is a solution - not a problem.

"You can't change scepticism by issuing a new brochure on the European Union.&nbp;

"People can change the channel on the television if a programme about it comes on, so we have to think how we can communicate better.

 

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By Rob Virtue

See Wharf


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